Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local. A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. sportsration.com Although local citations can help you rank in local search results, they are no longer a major ranking factor. However, they are still worth considering in order to promote your business.